New Trail Brewing Company has introduced a new, limited-time beer to celebrate Penn State football’s upcoming appearance in the Dec. 30 Peach Bowl against Ole Miss.
In support of Penn State Athletics and Happy Valley United, the Williamsport-based brewery has launched “State Light Peach,” a variation of its Penn State-inspired State Light American lager.
The specialty flavor will be available throughout the remainder of December. State Light Peach will be available at New Trail’s Williamsport tasting room starting Wednesday, and the cans will begin arriving at local retailers and distributors this week.
“At New Trail, we wanted to do something with our State Light to engage fans, create extra excitement for the team traveling to yet another bowl game, and give consumers something new to drink all the way through the second half of December,” New Trail Marketing Director Don Rieck said. “State Light Peach is that new, limited-time offering to get fans ready to roar.”
Similarly to its original State Light release, New Trail will donate a portion of State Light Peach sales to Happy Valley United, Penn State Athletics’ NIL collective.
“State Light has been the pre-game, in-stadium, or living room beer of choice for so many fans this season,” Director of Brewing Operations Mike LaRosa said. “We’re celebrating another post-season game, and this year we get to do it with a special beer… We think you’re really going to enjoy this one.”
The post New Trail Brewing Company Launches ‘State Light Peach’ appeared first on StateCollege.com.